Car Mom Preferred Dealerships
Interested in becoming a Car Mom Preferred Dealership? You’re at the right place!
We partner with car dealerships across the country to connect them with Car Mom followers looking to purchase, lease, trade in and service. We also provide partners with access to Car Mom surveys, two zoom calls, and more!
What’s Included
Website Listing
Your dealership(s) will be listed on the Preferred Dealership listing page by state. Kelly frequently references this page when followers ask where to go in their area.
Original Content
Every other month, we will send you original creative Instagram story content, filmed by Kelly, to share on your social channels.
Access to Survey Results
Kelly regularly surveys her audience throughout the year to gain real insights into what people look for when purchasing a car and how they make their decisions.
Brand Assets
You will receive Car Mom Preferred Dealership brand materials for your advertising needs. This includes a custom high-res logo for print and digital as well as a window cling for dealership locations.
Audience Insights
Eligibility Requirements
We don’t partner with just any dealership. Car Mom partners must meet a certain level of criteria in order to be considered.
Have at least one female on the sales team.
The Car Mom is all about female representation in a traditionally male dominated industry. So while it’s not required our customers work with your female staff member(s), we do see the importance in working with dealerships who value diversity.
Minimum online review requirement of 4.7 stars.
We take customer reviews and referrals very seriously. It’s important we recommend reputable dealers to our followers. In order to be considered you must have a minimum rating of 4.7 stars on either Google or DealerRater.
Must be in line with The Car Mom mission.
The Car Mom is dedicated to empowering moms and families to make the most informed and confident decision when car shopping. We want to create a positive car buying experience for both the female consumer and the dealership by dismantling outdated stereotypes between the two and changing the narrative of a traditionally male dominated industry.
Request More Information + Next Steps
Is your dealership or dealership group the perfect fit for our Car Mom Preferred Dealership program? We’d love to hear from you!
Use the button below to access and complete the submission form. Once your information is reviewed, we’ll be in touch with next steps. You’ll receive more information on the annual membership and an outline of the benefits so you know exactly what to expect from partnering with us.
What people are saying
“Thanks to you I was scheduled to go to another dealership this weekend but I went to Earnhardt instead thanks to your stories.”
“As a fellow, busy working mom of two, I know that Kelly can relate to me and values my time. I fully trusted her recommendations when it came to family cars/dealerships and couldn’t be more thrilled with our most recent car buying experience. Thank you, Kelly!”
